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Back to Gothenburg

Back in 2019 Berg & Berg released a product made in our home country Sweden for the first time. Our jeans, crafted in a small Gothenburg factory, quickly became both customer and team favorites.
Back to Gothenburg

Last year we went back to Gothenburg, to the same factory that made our first batch of jeans to make some more. The small factory in Gothenburg has only four employees, and does not make more than 15 pairs of jeans a day. It takes over 4 hours to make just one pair.

- As a Scandinavian brand we feel very proud to offer clothing not just designed, but also manufactured in Sweden. From one point of view this is an unique product: a pair of jeans developed and made in Sweden, crafted from Italian denim. However, it is just a perfect pair of jeans, no bells and whistles, a simple, honest product, Berg & Berg creative director Andreas Larsson says.


The Arthur jeans model returns in an Italian selvedge denim, this time in a dark indigo and a creamy ecru colour, easy to wear both with tailoring and knitwear.

- The idea behind our denim line was to create a model that fits the Berg & Berg customer and the Berg & Berg style. A denim trouser with a higher rise and a straight cut, with a clean and modern look, Larsson says.

Shop the Arthur jeans model in our webshop.

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