What has been the most important development for you as a company the last couple of years?
AL: First and foremost that the focus has shifted from accessories to clothing. We have also developed a more focused stylistic identity and used a lot more time and resources on product development.
MB: Yes, we see that we get great result when we invest heavily in product development. Our new trousers, new shirts and knitwear models as well as tailoring have been very important for our growth and the perception of our brand.
AL: Trousers is now our largest category, our strategy of developing a range of high waisted, bespoke-looking trousers has been very successful.