In the 14 years since Berg & Berg began, the things that have remained the same say just as much as the things that have changed. Maybe more, in fact. In its earliest incarnation, Berg & Berg was a small run of ties, scarves and socks, each item made to last, and designed to weather the oft-changing winds of style and fashion. Those defining principles haven’t shifted an inch in the intervening years, but what’s on offer from B&B certainly has. “A gradual trend towards casual dressing – greatly accelerated by the pandemic – made ties something of a niche concern,” explains founder Mathias Berg who, along with his wife and business partner Karin, founded the company back in 2009. “And while we’ve held onto the ties, along with the socks and scarves, it was always our ambition to present our customers with more.” In the space of just over a decade, Berg & Berg has evolved slowly and organically into what you see today: a sophisticated wardrobe of meticulously considered staples.
Taking Stock: Berg & Berg in 2023
For well over a decade we have been slowly growing and nurturing the Berg & Berg brand, and with that in mind we felt like a bit of introspection was in order. Looking back on the story so far with founder Mathias Berg, and Creative Director Andreas Larsson, we gave ourselves a moment to take stock, and reflect on what Berg & Berg means in 2023.
Words: Nathan Sharp. Photo: Pablo Espinoza