"We wanted a long staple cotton that performs well in warm weather, but gives a rich and soft feel. For our long and short sleeve polos as well as knitted t-shirts this is an ideal yarn which gives us the look and feel we want," Andreas Larsson, Berg & Berg creative director says.
"It was important for us to find a cotton yarn that performs well and is easy to wear. Fabrics made of long-staple cottons fray less, pill less, wrinkle less, and even fade less than fabrics made with their short-staple counterparts. The longer the cotton fiber, the better the resulting fabric performs," Larsson says.